Training and Workshops In Organizational Competence

• Strategic Planning
• New Fundraising Techniques
  for Non-Profits
• Relationship Marketing and
  Cold Calling
• Social Marketing Workshop
• Selling to Woman Consumers

Public Relations Society of America
APR Certification Training
and Workshops
2006

When the Portland and Eugene Chapters of PRSA wanted to offer its members professional communications training in preparation for national accreditation exams, Mara Woloshin, PRSA Fellow and chair of the Portland chapter’s Certification Program, created customized workshops specifically for the members' needs.

Grande Foods Opening
Public Relations and Marketing Campaign
June 13, 2006

When Grande Foods wanted a Grand Opening Fiesta celebration to build traffic, Woloshin Communications was given three weeks to build positive awareness targeted to the Hispanic community, key members of the larger community and regional media. PR and marketing events generated over $200,000 in earned media coverage.  Over 5,000 people attended the Fiesta Grand Opening on the first day, and sales climbed to 250 percent over the previous year.

Legend Homes
Good Neighbor Community Relations,
Market Expansion
2003-2006

When Legend Homes became a major employer in Corvallis, Oregon, Woloshin Communications helped the company establish a “good neighbor” reputation by recommending a program of planned, high-visibility philanthropy that emphasized grant/training partnership opportunities with nonprofit agencies. To date, over 55 local nonprofit organizations representing thousands of involved Linn-Benton County citizens have benefited from Legend Home’s enterprising programs.  WCI Has done media relations for Legend Homes since 2003, averaging over $250,000 per year in advertising equivalency.

Platinum Shield Mail Boxes, Etc.
Media Relations
March 2001-May 2006

When United Parcel Service bought Mail Boxes Etc., some 150 of the highest sales volume franchise storeowners became aware of alleged fraud in a takeover attempt by this large corporate entity. They wanted to get out their story. Woloshin Communications developed ongoing national news stories about the plight of these business owners. The stories were so successful that UPS requested a gag order from a Los Angeles court.  The motion was thrown out.

Portland General Electric
Public Relations
November 2003

When a Public Utility District (PUD) created a campaign to take over Portland General Electric, PGE needed help.
Mara Woloshin provided PR and strategic counseling in addition to acting as PGE spokesperson – handling media calls, conducting interviews, appearing on talk shows and speaking on/about the issue at numerous public meetings and debates. The result?  The Multnomah Country ballot was soundly defeated by 70 percent.

Oregon Child Development Coalition
Public Relations/Outreach Campaign
Bilingual Public Relations
Society of America
Spotlight Award 2002,
Community Relations

When the Oregon Child Development Coalition wanted to further a positive identity and outreach to its service community, Woloshin Communications identified issues relating to lack of positive image, recommending changes in internal attitudes and external image.  Woloshin Communications then executed media events that highlighted the work of
OCDC in the larger community.

Woodburn Company Stores
Customer Retention
Public Relations Society of America
Spotlight Award 2001, Research

When Woodburn Company Stores initially retained Woloshin Communications for ongoing regional and national media relations, executives were seeking best tactics to develop new customers and sustain the level of sales of repeat customers. As a separate scope of work, Woloshin Communications generated and evaluated valuable consumer data, and recommended a planned marketing program of community relations, branding and media outreach. Woodburn Company Stores is now one of the most active outlet centers in Oregon.